Choice International Adds ₹635 Crore AUM; Expands Aggressively in Wealth

Management via multiple acquisitions

Mumbai, October 23, 2025: Choice International Limited (BSE: 531358 | NSE: CHOICEIN), one of
India’s leading diversified financial services groups, has announced a series of strategic acquisitions
marking a significant leap in its journey to scale and strengthen its wealth management business.
Through its subsidiaries, the company has entered into definitive agreements to acquire the
distribution business of the Fintoo Group, which includes the distribution of Wealth Products,
Insurance Products, Alternative Investment Funds (AIFs), and Portfolio Management Services (PMS)
currently operated under Mihika Financial Services Private Limited and Mihika Insurance Marketing
Firm LLP.
This acquisition will contribute an incremental AUM of approximately ₹300 crores to Choice’s wealth
management business. Additionally, the company has acquired Fintoo’s insurance distribution
business, encompassing its client portfolio, team, IT systems, and supporting infrastructure.
Further strengthening its distribution footprint, Choice has also acquired the distribution business of
Glory Prime Wealth Private Limited, a Pune-based wealth products distributor managing an AUM of
₹210 crores. This acquisition enhances Choice’s presence in Western India and broadens its client base
among affluent and emerging affluent investors.
The company has also formed a strategic business association with four mutual fund distributors
based in Himachal Pradesh, under which they have merged their wealth management business with
Choice, contributing an additional AUM of ₹125 crores.
Expanding Horizons in Wealth Management
These strategic initiatives collectively underscore Choice’s accelerated expansion in the wealth and
investment management space. The company is focused on building a tech-driven, multi-channel
wealth platform, integrating Fintoo and Glory Prime’s strong distribution network to deliver
comprehensive, personalized, and scalable investment solutions.
Mr. Arun Poddar, Group CEO, Choice International Limited, commented: “This investment aligns
perfectly with our strategy of expanding Choice’s presence across the wealth and investment
management value chain. Fintoo’s digital-first approach and strong client base, coupled with the
robust distribution franchise of Glory Prime, will accelerate our plans to build a scalable, integrated
platform that delivers superior value and convenience to investors. We continue to explore more such
synergistic opportunities to strengthen our leadership in the wealth management space.”
ABOUT CHOICE INTERNATIONAL LIMITED
Headquartered in Mumbai, Choice Group is a decade-old, diversified conglomerate offering services
across finance, engineering, and consulting domains. The Group holds memberships and regulatory
registrations with key financial authorities including SEBI, RBI, IRDAI, NSE, BSE, MCX, NCDEX, AMFI,
and is a depository participant with both CDSL and NSDL.

As a fully integrated financial services firm, Choice has rapidly evolved into a holistic financial
powerhouse, driven by cutting-edge technology and innovative client-centric solutions. The Group is
“Great Place to Work” certified and also holds ISO certifications, reflecting its strong commitment to
employee well-being, data security, and operational excellence.
With a robust Pan-India presence, Choice ranks among the top 20 brokers in the country, serving over
14 lakh clients via its 211 branch offices and empowering a network of more than 63,000 trained
business associates.

For further information, please contact:

Ayush Sharma
Contact: +91 8879486026
Email: ayush.sharma@choiceindia.com
Choice International Limited

Karishma Rohra
Contact: 969943339
Karishma Rohra
Contact: +91 969943339
Email: karishma.rohra@adfactorspr.com
Adfactors PR